Kookaburra and Fairbreak Global Announce a Partnership Supporting Gender Equality
Fairbreak Global and Kookaburra have formed a partnership bringing together the leader in world cricket with Fairbreak’s focus on advancing gender equality in leadership and performance roles.
The partnership has seen Kookaburra balls and equipment used in Fairbreak’s global cricket competitions and academies, giving female players from developing cricket countries the chance to play and compete at the elite level with the best equipment.
Team Kookaburra player and Australian star Rachael Haynes has an ambassador for the partnership.
“Kookaburra had led the industry in its sponsorship of elite female players in Australia and around the globe and has been a leader in instituting gender-neutral sizes for grassroots cricket to make the cricket experience more inclusive for young girls,” Haynes said.
“I’m a big supporter of the Fairbreak concept so it's great that Kookaburra can now extend its support of female cricket to the emerging cricket nations via Fairbreak’s programs.”
Fairbreak Global founder Shaun Martyn says, “Having the most recognizable brand in world cricket partnering with us is a powerful statement from Kookaburra about their commitment to gender equality. There is much work to do in this space. Kookaburra shares our values and desire to see all areas of cricket prosper with gender no barrier to opportunity or equality.”